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dji neo case
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Review moat
Great171.93avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.73–£48.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.28avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£31K£31K/yr · 30K searches
Signals High Returns