50
dji neo 2 case
Worth a lookShows a thin review moat (81 avg reviews), but soft demand (-20.6% this quarter) keeps it on the watch list.
Review moat
Incredible81.17avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£23.29avg listing price — sweet spot $15–$100
Price range
Great£12.09–£65.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£116K£116K/yr · 108K searches
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier