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A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 59Conversion 66Competition 18Returns 58Price range 73Avg price 88Brand share 26Review moat 72Quality gap 58

Avg price

Great£63.74

avg listing price — sweet spot $15–$100

Price range

Good£23.43–£128.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good637.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+34.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Okay£103K

£103K/yr · 27K searches

Competition

Bad78%

top-5 click share — a locked-up shelf