35
dji mini 2 se case
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Great£18.25avg listing price — sweet spot $15–$100
Price range
Great£10.82–£29.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good500.1avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£17K£17K/yr · 22K searches