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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 16Growth 23Conversion 3Competition 61Returns 24Price range 44Avg price 76Brand share 43Review moat 85Quality gap 75

Review moat

Great304.53

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£97.25

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£22.03–£198.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Market size

Bad£63K

£63K/yr · 241K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale