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A small market ($61K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 35Conversion 45Competition 44Returns 85Price range 58Avg price 46Brand share 73Review moat 38Quality gap 27

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good£3.25–£31.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.56

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,731.43

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£61K

£61K/yr · 146K searches