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A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 37Conversion 36Competition 19Returns 73Price range 78Avg price 51Brand share 27Review moat 62Quality gap 33

Price range

Great£5.62–£51.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good1,019.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.09

avg listing price — sweet spot $15–$100

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£130K

£130K/yr · 372K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf