35
camera lenses
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Good548.23avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£199K£199K/yr · 446K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£342.98avg listing price — sweet spot $15–$100
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Returns
Bad8.5%return rate — above 5% kills the launch gate
Price range
Bad£32.57–£1706.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale