37
c stand
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£84.30avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good616.15avg incumbent reviews — the moat a new listing must climb
Price range
Good£43.60–£124.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£64K£64K/yr · 31K searches
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Signals High Price