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Worth a lookShows low returns (1.0%), but a small market ($38K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great140.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£6.31–£52.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.20avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 105K searches