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Prices mostly outside the sweet spot ($6.56–$12.80) — this niche doesn't clear our bar today.

Market size 37Growth 21Conversion 80Competition 19Returns 56Price range 0Avg price 37Brand share 10Review moat 23Quality gap 70

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Okay£181K

£181K/yr · 213K searches

Avg price

Okay£10.44

avg listing price — sweet spot $15–$100

Review moat

Bad8,330.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad£6.56–£12.80

cheapest to priciest tracked listing — scored on the share inside $15–$100