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banana plugs
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,930.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.57avg listing price — sweet spot $15–$100
Market size
Bad£86K£86K/yr · 145K searches
Price range
Bad£4.08–£17.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.8%90-day search growth — must beat 0% to launch