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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 20Conversion 81Competition 52Returns 96Price range 0Avg price 29Brand share 0Review moat 89Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great211.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.43

avg listing price — sweet spot $15–$100

Market size

Bad£91K

£91K/yr · 113K searches

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.16–£14.14

cheapest to priciest tracked listing — scored on the share inside $15–$100