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ar glasses
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great439.73avg incumbent reviews — the moat a new listing must climb
Market size
Great£853K£853K/yr · 350K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£286.81avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Price range
Bad£6.81–£462.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand