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A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 17Conversion 68Competition 10Returns 36Price range 78Avg price 59Brand share 28Review moat 24Quality gap 86

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great£6.23–£46.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.05

avg listing price — sweet spot $15–$100

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,493.22

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£80K

£80K/yr · 99K searches

Growth

Bad-15.5%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf