33
alexa stand
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great435.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.91avg listing price — sweet spot $15–$100
Price range
Good£9.04–£24.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-35.5%90-day search growth — must beat 0% to launch
Market size
Bad£16K£16K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand