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9v power supply
Skip itPrices mostly outside the sweet spot ($5.27–$10.96) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Great215.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.15avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 68K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Price range
Bad£5.27–£10.96cheapest to priciest tracked listing — scored on the share inside $15–$100