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9v battery
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.8M£1.8M/yr · 1.1M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.83avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad69,763.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.79–£11.36cheapest to priciest tracked listing — scored on the share inside $15–$100