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4k dash cam
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£65.77avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good£24.18–£138.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,102.64avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay£133K£133K/yr · 145K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch