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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 15Conversion 95Competition 15Returns 99Price range 63Avg price 62Brand share 5Review moat 36Quality gap 42

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.98–£32.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.43

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,940.45

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£59K

£59K/yr · 35K searches

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand