56
wooden blocks
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Good£4.85–£38.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good817.48avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Market size
Bad£65K£65K/yr · 193K searches