50
wood stove
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Review moat
Great234.93avg incumbent reviews — the moat a new listing must climb
Avg price
Great£99.97avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Bad£10.70–£486.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£54K£54K/yr · 214K searches
Growth
Bad-35.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale