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wood plane
Worth a lookShows beatable incumbent ratings (3.9★), but soft demand (-31.1% this quarter) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good886.81avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.14–£28.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.46avg listing price — sweet spot $15–$100
Market size
Okay£148K£148K/yr · 170K searches
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Signals Quality Gap