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wood hardener
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,466.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay£200K£200K/yr · 105K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.01avg listing price — sweet spot $15–$100
Price range
Okay£3.64–£19.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand