38
wireless light switch
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great283.45avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.07avg listing price — sweet spot $15–$100
Price range
Good£6.22–£36.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£102K£102K/yr · 160K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand