56
wire brush
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Market size
Good£471K£471K/yr · 484K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,316.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.90avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£10.88cheapest to priciest tracked listing — scored on the share inside $15–$100