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window sealing tape
Skip itSoft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,665.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.87avg listing price — sweet spot $15–$100
Market size
Bad£11K£11K/yr · 73K searches
Growth
Bad-61.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.63–£11.30cheapest to priciest tracked listing — scored on the share inside $15–$100