40
window sealant
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,187.37avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.57–£19.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.11avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 98K searches
Growth
Bad-39.9%90-day search growth — must beat 0% to launch