47
window seal strip
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,732.35avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.07–£23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.87avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 170K searches
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand