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window insulation
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Price range
Okay£4.65–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,583.5avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£33K£33K/yr · 263K searches
Signals Quality Gap