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Worth a lookShows searches that convert (8.1% search→purchase), but pricing outside the sweet spot ($9.86 avg) keeps it on the watch list.
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good844.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£394K£394K/yr · 492K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.53–£21.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Avg price
Okay£9.86avg listing price — sweet spot $15–$100