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window condensation absorbers
Skip itSoft demand (-90.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.10avg listing price — sweet spot $15–$100
Price range
Okay£6.03–£19.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad15,693.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£29K£29K/yr · 88K searches
Growth
Bad-90.3%90-day search growth — must beat 0% to launch