50
whittling knife
Worth a lookShows low returns (0.8%), but a small market ($47K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£20.19avg listing price — sweet spot $15–$100
Review moat
Great310.56avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.30–£49.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£47K£47K/yr · 122K searches