Skip to content
55

white wooden toilet seat

Worth a look

Shows a sweet-spot price point ($23.34 avg), but soft demand (-15.0% this quarter) keeps it on the watch list.

Market size 35Growth 17Conversion 52Competition 61Returns 83Price range 88Avg price 95Brand share 44Review moat 50Quality gap 79

Avg price

Incredible£23.34

avg listing price — sweet spot $15–$100

Price range

Great£12.39–£41.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,534.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay£171K

£171K/yr · 173K searches

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch