50
white screw caps
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.52–$9.98) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Great277.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad£88K£88K/yr · 230K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Avg price
Bad£3.91avg listing price — sweet spot $15–$100
Price range
Bad£2.52–£9.98cheapest to priciest tracked listing — scored on the share inside $15–$100