51
white paint
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 1.8M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.65avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Okay£7.90–£20.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,024.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand