49
white coat hooks
Skip itSoft demand (-37.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£3.33–£30.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,455.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.73avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 64K searches
Growth
Bad-37.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand