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waterproof sealant
Worth a lookShows low returns (0.6%), but soft demand (-21.9% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay2,801avg incumbent reviews — the moat a new listing must climb
Market size
Okay£122K£122K/yr · 180K searches
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Price range
Bad£2.57–£17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand