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waterproof sealant spray
Skip itSoft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,928.21avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.14avg listing price — sweet spot $15–$100
Market size
Bad£82K£82K/yr · 106K searches
Price range
Bad£4.14–£16.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-68.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand