47
waterproof box
Skip itA deep review moat (3,409 avg reviews) — this niche doesn't clear our bar today.
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.82avg listing price — sweet spot $15–$100
Market size
Okay£172K£172K/yr · 338K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,408.79avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.05–£20.01cheapest to priciest tracked listing — scored on the share inside $15–$100