voltage tester pen
Worth a lookShows a sweet-spot price point ($49.36 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£49.36avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 380K searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.84–£217.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,444.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.6%90-day search growth — must beat 0% to launch