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veto pro pac
Skip itSoft demand (-41.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good616.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good£128.09avg listing price — sweet spot $15–$100
Price range
Okay£11.07–£345.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£82K£82K/yr · 194K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price