47
velcro dots
Skip itPrices mostly outside the sweet spot ($2.51–$10.69) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,060.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£138K£138K/yr · 195K searches
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Avg price
Bad£4.33avg listing price — sweet spot $15–$100
Price range
Bad£2.51–£10.69cheapest to priciest tracked listing — scored on the share inside $15–$100