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varnish for wood
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,183.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.81–£23.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£184K£184K/yr · 389K searches
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand