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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£22.30avg listing price — sweet spot $15–$100
Price range
Great£6.49–£64.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good853.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£56K£56K/yr · 47K searches
Brand share
Bad97%top-5 brand share — brand-locked demand