51
utensil rack
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Good563.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.87avg listing price — sweet spot $15–$100
Price range
Bad£3.18–£18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£48K£48K/yr · 109K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand