46
upvc door seal
Skip itSoft demand (-47.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good754.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Price range
Okay£1.80–£21.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£48K£48K/yr · 133K searches
Growth
Bad-47.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand