57
universal sink plug
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,263.04avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 164K searches
Avg price
Bad£4.72avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand