45
under sofa blocker
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good553.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Price range
Good£3.59–£26.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 66K searches