40
trv head
Skip itSoft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great361.43avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay£5.71–£19.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.80avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 29K searches
Growth
Bad-62.8%90-day search growth — must beat 0% to launch